Multi-virtualisation key to success


Combining Hardware and OS virtualisation in IaaS is key to wooing the SME market, claims Antonio Miguel Ferreira, CEO of Lunacloud, the latest Cloud provider in the UK

Combining hardware-based and OS-based virtualisation technologies is now allowing for a higher degree of performance and flexibility, including the ability for end-users to change their RAM and DISK resources, without the need to reboot or re-deploy Cloud Servers.

No other major player in the Cloud IaaS market offers a multi-virtualised service such as this; and this is the latest example of how new entrants such as Lunacloud are thinking of innovative ways to gain market share in the cloud industry.

Antonio Miguel Ferreira, CEO of Lunacloud says: “This has been an important development for our end-users. As a specialist in serving the developer community, we are often faced with the challenge of end-users having high-intensity demands, usually through the need to use large databases, as they develop and bring to market their applications. Very often, the demand is not a gradual change but a sudden and exponential increase.

Hardware intensive applications such as databases, often lack the performance with traditional hardware-based virtualisation technologies, because of that extra software layer above the hardware, that introduces unnecessary overhead. With Lunacloud’s multi-virtualisation technology, this problem has been solved and the best performance is now available for critical applications.

“The problem has been that with rapid and unpredictable changes in demand also came interruption to services as new servers were deployed or removed and through periods of downtime as resources were reconfigured. With our service, this no longer happens.”, continues Antonio.

Ricardo Martins, CEO of Cloud Computing, a company focused on IT security and sustainability says: “We have a long experience in using different cloud infrastructure providers on which we deploy our applications.”

We’ve now moved part of our infrastructure to Lunacloud because of this extra degree of flexibility – the ability to choose which virtualization technology our servers will be based on…Ricardo Martins
CEO of Cloud Computing

By providing both hardware virtualisation and OS virtualisation – an innovation in the IaaS market, Lunacloud is able to offer an extra degree of flexibility.

Antonio continues: “We have made a series of small scale improvements at each stage of the enduser experience. A multi-virtualised service giving greater flexibility and scalability; a control system that allows for real-time changes to demand without the need to reboot or re-deploy servers; and a pure pay-per-use model that means that end-users only pay for what they need. Combined, these are big advantages for SME customers.”

About Lunacloud

Founded in 2011 by industry experts Antonio Miguel Ferreira and Charles Nasser, Lunacloud is the latest pay-as-you-go Cloud infrastructure services provider available to tech-savvy SMEs and start-ups as well as individual developers in the Europe. The cloud has fundamentally changed the way we consume compute, store and network resources, and Lunacloud has evolved to meet these demands.

Lunacloud provides Cloud Servers with any choice of RAM from 512 MB to 96 GB, 1 to 8 CPU cores and 10 GB to 2 TB Disk, running Linux or Windows and controlled via the web control panel or the compute API, from 1.5 cents per hour. This level of flexibility allows for 307,200 different server configurations. It also provides Cloud Storage, a virtual unlimited disk for object storage, accessible via a web browser or the S3-compatible API, from 7 cents per month per used GB.

Lunacloud hosts its physical infrastructure in Tier-3 + datacentres, redundantly connected to the Internet, providing a secure and strong footing for customers at all times and is in partnership with Dell who provides the underlying physical servers and storage infrastructure.

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